Posted to News on 3rd Jul 2025, 09:30
ARNOLD UMFORMTECHNIK completes European Innovation Tour 2025
With the European Innovation Tour 2025, ARNOLD UMFORMTECHNIK says it has set a new benchmark for customer-centric communication in the B2B environment. In just 16 days, the strikingly branded trade fair truck toured nine European countries and visited selected customer locations - directly where an intensive exchange about current challenges and solutions is particularly effective.
The tour was far more than just a mobile product show: It underlines the company's strategic focus on consistently placing its customers at the centre and promoting direct dialogue at eye level.
"Our customers are at the heart of all our decisions," emphasises Mario Metzger, CMO at ARNOLD UMFORMTECHNIK. "With new dialog formats such as webinars, expert forums and roadshows, we are intensifying our partnership-based collaboration and further expanding our customer centricity strategy."
Under the motto "Fastening the Challenges of Tomorrow", the ARNOLD expert teams presented forward-looking solutions from four central and future-relevant subject areas: tightness as a systemic development approach; lightweight construction with Flowform / Flowform Plus; electrical contact fittings - focus on creep behaviour with copper; and cost-optimised multifunctional parts with Conform.
The focus was not only on the technical solutions, but above all on the personal exchange with customers. The expert teams on site not only provided in-depth insights into pioneering technologies, but also opened up space for open dialog about industry-specific challenges. The direct presence of the team and the individual approach created a trusting atmosphere for discussions
The feedback on the roadshow was consistently positive. Visitors particularly praised the technical quality of the content, the relevance of the solutions presented and the opportunity for open discussion. The response confirmed that the concept was well received - both by existing customers and potential new partners.
The European Innovation Tour 2025 demonstrated how effective a consistently customer-centric approach to industrial communication can be. ARNOLD UMFORMTECHNIK sees customer proximity not as a short-term measure, but as an integral part of its corporate strategy.
The combination of technical expertise, thematic relevance and personal dialog has not only strengthened existing customer relationships, but also facilitated new partnerships. The open atmosphere on site, the individual approach and the direct exchange at eye level have clearly shown that customer proximity, trust and solution-oriented communication are key success factors in the B2B of the future - and a sustainable driver for growth.
