ESAB’s starring role with Netflix

Sole provider of welding equipment for reality TV series

ESAB is the sole provider of welding equipment for Season One of ‘Metal Shop Masters’, a new Netflix reality TV series, which premiered globally on September 10.

The show features seven competitors, five men and two women, who face off in elimination-style fabrication challenges. At the end of six challenges, the last fabricator standing will have earned the title of Metal Shop Master and win a $50,000 prize. The show is hosted by Jo Koy, an award-winning comedian and star of several Netflix stand-up specials.

Fabricators, welders and artists

“Every episode gives these distinguished fabricators, welders and artists a worldwide stage to show what they can create from metal using ESAB equipment,” says Steve Molenda, senior director of global marcom and marketing strategies, ESAB. “It’s an honour, as well as a huge opportunity, to promote the welding industry to new audiences, showcasing it as a career, hobby and means of artistic expression.”

Molenda notes that equipment used for the show is the type of equipment used by millions of welding professionals, contractors, metal artists, farmers, maintenance personnel, auto repair and motorsports shops, and do-it-yourself enthusiasts.

Products include the Rebel EMP 205ic AC/DC all-process welder, the Thermal Dynamics Cutmaster 40 manual plasma cutter, a Victor cutting outfit, the Sentinel A50 welding helmet and additional PPE.

Here come the judges

The show’s judges are familiar to ESAB and welding audiences.

Judge David Madero is a world-renowned metal sculpting artist who appeared in ESAB’s stand at FABTECH 2019. Madero is a Mexican-American metal sculpting artist who is world-renowned for such creations as a 120-ft tall Monumental Christ and an epic ‘Eagle & Serpent’ (the Mexican coat of arms) installed in front of the official residence of the President of Mexico.

Judge Stephanie Hoffman is program manager of Workforce Development at American Welding Society (AWS) and drives the AWS Careers in Welding Trailer around the country. She is a former professional welder, instructor and well-known metal artist herself.


ESAB is sole provider of welding equipment for Netflix's Season One of ‘Metal Shop Masters’.
ESAB is sole provider of welding equipment for Netflix's Season One of ‘Metal Shop Masters’.

ESAB Automation Ltd

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Horseshoe Hill

+44 (0)1992 768515

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