Henkel to launch LOCTITE eBook to avoid the problem of adhesive blooming

Industry professionals can enhance their knowledge and use of instant adhesives with the release of LOCTITE’s new 12-page eBook, an indispensable guide to understanding and eliminating the problem of blooming faced in the cyanoacrylates market.

Blooming is a white or rainbow coloured haze which occurs when unreacted cyanoacrylate adhesive molecules become airborne, fall back to the substrate’s surface, react with the surface’s moisture, and adhere to the substrate outside the bondline.

The unwelcome effect can be highly damaging for businesses, from requiring increased time and financial expenditure to fix the problem, through to the cost and impact of scrapping products due to them being unusable. However, the practical effects pale when compared to the reputational harm caused by blooming, which can be even more damaging, with product after product having a ‘home-repaired’ look.

Launching in September, the free eBook is designed to educate customers and potential users about blooming and provide professionals with new solutions for evolving bonding challenges.

Explored through four chapters, the eBook discusses the phenomenon, which is unique to cyanoacrylate adhesives (also known as superglue or instant adhesive). There is also an in-depth explainer of how to avoid blooming, selecting the best solution and three customer case studies testifying LOCTITE’s expertise and collaboration in the use of adhesives in industrial applications.

Paul Marshall, head of marketing at Henkel UK, Ireland and Nordics, said: “We are thrilled to be launching the LOCTITE eBook to help prevent blooming. Professionals can now access this innovative resource for insights, practical knowledge and customer testimonies, saving them time and money. We believe that by sharing our expertise freely, we can contribute to advancing the use of adhesives across industries worldwide.”

LOCTITE offers several low bloom products which will give customers the best possible finish each time with the LOCTITE 403 and LOCTITE 460 adhesives.

Henkel’s commitment to providing exceptional value extends beyond the eBook. In line with this, the company recently launched LOCTITE Xplore. This free e-learning platform combines over 65 years of combined product, industry, application, and engineering expertise to offer a dynamic learning experience for industry professionals.

Henkel Ltd

Wood Lane End
Hemel Hempstead

+44 (0)1442 278000



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